"More Power to You"
The world of skincare can be dis-empowering. It’s filled with complex jargon, unattainable ideals, and choices that force you to question safety and sacrifice integrity. We founded Persona on a radical counter-proposition: your skincare should be a source of strength, not doubt. Our mission is to put More Power to You.
This begins with the power of choice—the choice to demand both uncompromising purity and clinically validated performance. We grant this power by uniting the world’s most enlightened minds. Our laboratories and our network of trusted dermatologists are not just sources; they are partners in a shared mission. Together, we transform potent, earth-derived ingredients into sophisticated, high-performance concoctions. Persona gives you the power of a formula that is both intelligently designed and instinctively good.
More Power to You means empowering all three parts of our shared ecosystem:
• Power to Our People: From the hands that cultivate our ingredients to the person who trusts us with their skin, we champion empowerment. We ensure fair wages and safe working conditions throughout our supply chain. For you, our consumer, we empower through radical transparency and education, giving you the knowledge and the tools to make informed decisions about your well-being. Your confidence is the ultimate measure of our success.
- Power to Our Planet:True beauty cannot come at the Earth’s expense. We wield our power responsibly, championing regenerative farming, certified organic ingredients, and fully recyclable packaging. Our commitment is to a footprint of vitality, not depletion—ensuring the planet that nourishes us remains powerful and resilient for generations to come.
- Power Through Our Profit:We believe that financial health is a force for good. Our profit is not an end goal, but a means to reinvest in innovation, in our communities, and in our environmental pledges. It is the fuel that allows us to continue our mission, scale our positive impact, and continually return more power to you.
Persona is a new pact between nature, science, and you. It is skincare that honors your intelligence, respects your values, and delivers visible results. It is the power of choice, the power of integrity, and the power of a complexion that is truly, healthfully your own.
Formulated with Truth. Worn with Confidence. More Power to You.
